Piquadro x Visa Cash App Racing Bulls F1 Team

Minimum quantity	Discount
Buy 2 +	Get 10% discount

Minimum quantity

Discount

Buy 2 +

Get 10% discount

TRAVELLING PARTNERS

Piquadro supports the VVisa Cash App Racing Bulls F1 Team as the Official Luggage Partner during the 2024 and 2025 Formula 1 World Championship. Building on its long experience in high-performance travel equipment, Piquadro provides the newly re-named team with cutting-edge luggage items and consultancy.

Milan Lights Up for the Italian GP

On September 3, 2025, Piquadro celebrated the partnership with an exclusive evening at the Teatro Alcione in Milan, in anticipation of the Monza Grand Prix. The event featured drivers Liam Lawson and Isack Hadjar, welcomed by hundreds of fans and enthusiasts. Between simulators, live performances, and moments of sharing, the city was transformed into a Formula 1 playground, blending the racing spirit with Piquadro design.

A unique occasion that made the brand’s closeness to the world of competitions tangible, creating a bridge between innovation, emotion, and lifestyle.

The Event

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Travelling is an essential part of Formula One. The 2025 F1 season takes the Visa Cash App Racing Bulls F1 Team to 24 races across four continents, with the drivers and the 100 team members spending more than 150 days on the road and taking up to 70 flights in less than a year.

As a consequence, the demands of the different team members for the various components of their travel equipment are quite extreme. They need luggage item that are tough yet lightweight, highly functional and reliable – but also stylish, as the team members represent Visa Cash App Racing Bulls F1 Team's Italian heritage wherever they go.

More Than a Collaboration: A Shared Vision

The synergy between Piquadro and Visa Cash App RB Formula One Team is rooted in shared values: technological innovation, attention to detail, and a passion for performance. The range of products created by Piquadro for the Visa Cash App RB team is carefully designed and engineered to meet the diverse needs of drivers, executives, and team members. From different types of backpacks to trolleys, the collection offers highly functional solutions, all crafted with high-performance materials and innovative technologies.

With this partnership, Piquadro reinforces its connection to the world of motorsport — built on shared values and a constant commitment to research — achieving ever higher standards of performance and technological innovation.

In the past, Piquadro has supported Yamaha MotoGP as well as the Renault and Red Bull Formula 1 teams.