FAVOURITE PIQUADRO COLLECTION:
A visionary with a natural bent for business and a wealth of knowledge of the womanswear sector. Emma is an exciting story to tell through the stages of her brilliant intuitions, which led her to launch SilkFred, her online shop, at just 28 years of age. Today she is one of the most highly regarded entrepreneurs in the United Kingdom, in her beloved London. One of the places of her journey to cross together with the Piquadro Business Woman Line
Piquadro also means femininity. A modern, confident woman used to experiencing the dual nature of the business trip that also turns into a moment of relaxation and pleasurable weekends. The same dual nature that distinguishes the Piquadro Business Woman Line. The elegance of the lines grows intertwined with the colours and patterns of the liveliest products, just like Emma Watkinson’s personality.
I am a woman who feeds on challenges. My work says a lot about me, it relates my independence which is the most important thing, the only thing that you can’t buy. I could describe the evolution of my career as a journey from one floor to the next in a store; everything I have achieved leads me to rise higher and higher. I moved from the editorial office of a fashion magazine in New York to a luxury store in Spain, up to arriving in London, where I started to build and develop my business by testing myself every day. Today I am proud of my career path, and I feel fulfilled. I work in London with a team of people that makes my enterprise grow day after day and very, very quickly. The next stop of this extraordinary journey will be venturing outside the borders and opening new stores around the world. Innovation for me is crucial, just as tradition and relations with people are crucial. Without these elements, and the possibility to travel, what is essential would be missing in my life. I wouldn’t feel free, and I couldn’t learn, I couldn’t grow.
“when I travel, I always take curiosity and a good book with me”
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